The Future of Fuel Stations

Challenges and Opportunities

New forms of mobility, alternative fuels and evolving regulations are transforming the mobility sector at an unprecedented pace. For decades, fuel stations thrived on a stable business model built around fossil fuels and in-store sales. Today, that model is under fundamental pressure and operators face the need to reinvent themselves.

Recent research by BOVAG and Ecorys underlines this shift:
The energy transition, digitalization, and changing consumer behavior are putting the current business model under increasing strain.

The Future of Fuel Stations: Challenges and Opportunities for Mobility Providers

At the same time, exciting opportunities are emerging. Fuel stations are evolving into fully fledged mobility hubs where charging, parking, public transport, and shared mobility converge. Operators who invest now in digital solutions, loyalty programs, and integrated platforms can strengthen their position and future-proof their business.

At MoveYou, we don’t see these changes as a threat, we see them as the perfect moment to accelerate. Our SaaS platform helps operators, CPOs, e-MSPs and municipalities maintain control, digitize processes and unlock new revenue streams.

Four Key Challenges Ahead

1. Declining Revenues from Traditional Fuels

While fuel sales for petrol and diesel remain relatively stable in the short term, they are expected to decline structurally in the long run. Adding to this, tobacco sales, a major contributor to shop revenue will be phased out by 2030. For many operators, this puts enormous pressure on profitability.

Turn customers into ambassadors
MoveYou makes it simple to create new revenue streams through digital loyalty programs, in-app promotions, and integrated payment solutions. Every customer interaction becomes an opportunity to add value, whether it’s a cup of coffee, a parking spot, or an EV charging session.

2. The Energy Transition and Electrification

The share of electric vehicles is growing fast, but investing in charging infrastructure is capital-intensive and complex. Operators must compete with charging at home, at work, and at fast-charging networks. Efficient load management, dynamic pricing, and reliable billing are crucial to remain profitable.

How MoveYou supports you
With our EVpay software, OCPP gateway and smart load management solutions, we seamlessly integrate charging infrastructure into one central platform. This gives operators control over pricing, billing, and energy usage, while providing customers with a smooth charging experience through a white-label app.

3. Digital Transformation and Data

The role of the fuel station is shifting from a purely physical location to a digital touchpoint within the customer journey. Customer data, transactions and loyalty programs must be intelligently connected to create personalized experiences. Without a digital strategy, valuable revenue opportunities are lost.

How MoveYou supports you
Our platform gathers and unlocks data in real time. With automated customer onboarding, credit checks, loyalty integrations and AI-driven insights, we enable operators to better understand customer behavior and translate it into concrete actions. Think personalized offers via a white-label app or automated alerts on unusual usage patterns.

4. From Fuel Station to Mobility Hub

The traditional division between staffed and unmanned stations is giving way to energy stations and mobility hubs. These new hubs combine charging, parking, shared cars, public transport, and retail in one ecosystem. Success here requires scalable technology and seamless integration across diverse services.

How MoveYou supports you
Our modular platform is built to grow with you. From card issuance and order management to API connections with shared mobility or parking providers. MoveYou enables every station to evolve into a fully fledged mobility hub.

Conclusion:

The next decade will completely reshape the mobility landscape, turning challenges into opportunities. Operators who cling to old models risk falling behind. But those who embrace digitalization, data and integration will unlock new value and secure a strong role in the mobility chain.

At MoveYou, we help businesses make this transition tangible. Our platform brings together customers, transactions, and services in one environment, ensuring operators are not only ready for today, but also prepared for tomorrow.
The future of fuel stations is digital, electric and customer-centric. Together, we can build that future.

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